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Why Exposure Activates Your Potential Before Anything Else
When Jason asks what advice Coach Burt would give a lost 22-year-old, the answer is immediate: they need to see it first.
"I think the first thing they need to do is see it. Exposure activates the prey drive."
There are 30-year-olds who have never read a self-development book, never attended a seminar, and have no idea what is possible for their lives. They cannot chase something they have never seen. But when someone walks into the Greatness Factory and spends a day around high performers, something shifts.
"There's not one person that comes here that doesn't say, I got a bigger future."
Something internal switches on. That is what Coach Burt means by activating the prey drive. Once you see what is possible, you cannot unsee it.
Coach Burt experienced this himself. When he visited Grant Cardone's offices in Miami and saw 50 salespeople on the phones, managers coaching, role-playing happening every morning, his first instinct was to think he could never build something like that. Most people have the same reaction. They see success and immediately conclude it is not for them.
The difference is what happens next. The people who succeed push past that initial reaction and start asking how. The people who fail use it as confirmation that they were right to stay small. If you want to bring that exposure to your campus, book a speaker who has built something worth seeing.
Go for the Mentor Over the Money
If Coach Burt were writing a book for 18 to 25 year olds, this would be the title. The money will follow value creation. But who is coaching you during those formative years determines everything that comes after.
"Imagine being coached and in a system from 18 to 25 where you're learning and growing and expanding and seeing all these possibilities. Think about how much that sets you up for the rest of your life."
Coach Burt started reading Stephen Covey at 18. He spent eight years studying under Covey after that. A book alone did not change his life. The book opened his mind. The years of mentorship changed everything.
"Some people will debate this, but I don't believe a book changes your life. I believe a book opens your mind. Reading the Seven Habits at 18 didn't change my life. Spending eight years studying under Covey, that changed my life."
By the time his friends were figuring things out at 25, Coach Burt had 10 years of experience. That head start came from finding his skill early and getting the right coaching. The Incubator Hub connects ambitious students with mentors who can provide that same advantage.
Why 80% of People Never Take Action
Coach Burt spent time with sales trainer Jeremy Minor trying to understand why people do not make decisions that would benefit them. The answer was psychological.
"He said 80% of people have inferiority complex. They don't believe they can do it. So they won't say it that way. But that's what it is."
These people will read the books. They will attend the seminars. They will nod along to everything being taught. But deep down, they do not believe they can execute. So they find reasons not to act.
The other 20% have the opposite problem: superiority complex. They believe they can do it without help. Both groups struggle. The people who succeed recognize that with the right structures and coaching, they can accomplish what they cannot accomplish alone.
Coach Burt has seen this pattern play out across billion-dollar companies and individual entrepreneurs. The person making a million dollars a year will explain why they cannot scale to five million. The reasons sound logical, but they trace back to limiting beliefs. TTPB exists to help students break through these barriers before they calcify. Learn more about our mission.
The A to B Framework That Drives Everything
Every Sunday, Coach Burt does the same exercise. He maps out A to B. A is current position. B is desired outcome. Everything in between is who can help.
"There's not a coaching session that I do with any of my students that we don't do A to B first."
The framework is simple. Go to the end. Define where you want to be in a specific number of years, what numbers you want to hit, what exit you want to achieve. Then work backward. Who are the internal people you need? Who are the external partners, strategic relationships, and feeder systems?
Then move from mental creation to physical action. The subconscious mind starts looking for what you program it to find. Coach Burt started talking about having 50 Greatness Factories around the country. Weeks later, someone from California called asking how to open 10 of them.
"I go there in the mind before I go there in the body."
For young people, this means believing you are worth more than society's labels suggest. It starts in the mind, then gets written on paper, then gets spoken out loud. The belief has to come before the evidence. Ready to identify the external partners who can help you reach B? Browse jobs from employers who want to be part of your trajectory.
Find Your Primary Skill as Fast as You Can
When asked what advice he would give his daughter at 18, Coach Burt does not hesitate.
"Find your primary skill as fast as you can. Gravitate toward people who can help you. If you've got curiosity in anything, go spend time with them."
His 13-year-old daughter already shows interest in interior design. She watches shows, studies Pinterest, designs rooms. Coach Burt sees the skill emerging and wants to nurture it. Send her to the right programs. Get her around the right people. Let her observe how professionals in that field operate.
He tells the story of his niece who dropped out of college and was waiting tables in San Diego. She mentioned being interested in tarot cards. His advice: find the most successful person in that space and study exactly what they did to build their business. Then copy it.
"But they don't think that way."
Most people do not approach career building with this level of intentionality. They drift. They take what comes. They never study who has already succeeded in their chosen field. The ones who win find the model, observe it closely, and execute. Have questions about finding the right path? Visit our FAQ page or contact us directly.
How Do You Go from Employee to Entrepreneur?
How do you find your career path when you feel lost?
You find your career path by getting exposure to what is possible. Coach Burt says exposure activates the prey drive. If you have never seen what success looks like in a particular field, you cannot pursue it with conviction. Seek out environments where high performers operate. Attend seminars, visit companies, spend time with people who have built what you want to build. Once you see it, something internal activates that cannot be turned off.
Should I prioritize salary or mentorship in my first job?
You should prioritize mentorship over salary in your first job. Coach Burt says the money will follow value creation, but who coaches you from 18 to 25 sets you up for the rest of your life. He started reading Stephen Covey at 18 and spent eight years studying under him. That mentorship transformed his career in ways a higher starting salary never could have. The right mentor compresses decades of learning into years.
Why do most people never scale their career or business?
Most people never scale because they do not believe they can. Coach Burt cites research that 80% of people have an inferiority complex. They will read the books and attend the seminars, but deep down they do not believe they can execute at a higher level. They find logical-sounding reasons to stay where they are. The people who scale recognize that with the right structures and coaching, they can accomplish what they cannot accomplish alone.
How do you achieve rapid growth instead of slow progress?
You achieve rapid growth through what Coach Burt calls quantum leaps. These happen in two ways. First, you meet someone who gives you new information that changes your path. Second, you meet someone who introduces you to a new group of people. The key to reaching many is through reaching one. Find the person who has access to the network or knowledge you need, deliver value to them, and doors open that would have taken years to open on your own.
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