Jason Mickool
President, Serial Entrepreneur
,
Florida Financial Advisors
<p>Jason Mickool is the Founder and CEO of Florida Financial Advisors (FFA), one of Inc. Magazine’s Fastest-Growing Private Companies in America in 2025. Alongside his wife and co-founder, Allyson Mickool, Jason built FFA from the ground up into a nationally recognized platform that blends wealth management, insurance, and holistic financial planning—all anchored in a fiduciary, client-first approach.</p>
<p>With more than two decades of experience in the financial services industry, Jason has led FFA’s evolution from a boutique advisory practice into a full-scale business platform. His leadership style is rooted in extreme ownership, cultural intentionality, and replicable systems that empower financial advisors to grow beyond production and build scalable, equity-driven enterprises.</p>
<p>Together with Allyson, Jason has fostered a culture that values entrepreneurship, mentorship, and meaningful growth. Their shared vision fuels innovative initiatives like Take the Power Back, designed to inspire and equip the next generation of financial professionals—particularly college students and emerging entrepreneurs—to take control of their career trajectory and build businesses with impact.</p>
<p>Jason is also a respected voice across the IMO, RIA, and IBD ecosystems, often speaking on platform economics, leadership development, recruiting, and advisor equity structures. He believes that the right systems, incentives, and leadership proximity can radically transform not just a firm—but the people inside it.</p>
<p>Outside of work, Jason and Allyson are not only business partners, but creative collaborators and proud parents. Whether he’s writing country songs for Allyson, crafting custom steak-and-sushi menus, or designing new leadership frameworks, Jason brings intention, innovation, and a deep sense of purpose to everything he does.</p>
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